PETA's new campaign

Re-branding fish as sea kittens. They have a pretty cool feature where you can create your own. Here's mine:


Create Your Own Sea Kitten at peta.org!

This campaign sort of reminds me of my reaction to Super-size me. Neither effort made me want to eat less fish or McDonalds- if nothing else they remind me how delicious fish are...hmm sushi and how it's tough to beat McDonald's french fries...hmm...