This campaign sort of reminds me of my reaction to Super-size me. Neither effort made me want to eat less fish or McDonalds- if nothing else they remind me how delicious fish are...hmm sushi and how it's tough to beat McDonald's french fries...hmm...
I wish the media encouraged honest debate. I mean what the hell is this about? I edit videos and I know it's a deliberate exercise. It's basically writing. When you are writing for someone else you should take into account what they're trying to say. This is just so pathetic...